Instagram news
Meta One Creator Plans Arrive on Instagram: Prices and Features
By the IGLink team ·
On September 15, 2026 Meta introduced Meta One, a subscription service across its apps, including four plans for Instagram creators.
The plans
Meta One for creators comes in Essential, Advanced, Expert and Max. Essential costs $14.99 a month and includes:
- A shareable link page with up to 20 links and its own URL
- A verified badge once verified, plus impersonation protection
- Instagram Plus, Facebook Plus and WhatsApp Plus
- Expanded Meta AI usage, including image and video generation
Higher tiers add scheduling, competitive insights and shared access.
Is Instagram still free?
Yes. Meta says the core experience stays free. Subscriptions unlock specialised tools.
Numbers
Meta says Meta One launched with more than 50 features and 15 million subscriptions and trials to date.